Upland highlight
Historic downtown
Euclid Avenue, designed by George Chaffey in the 1880s as a 200-foot-wide tree-lined boulevard, was added to the National Register of Historic Places in 2005.
The oldest section of Upland lies east of Euclid Avenue between 8th Street and Arrow Highway, originally called Old Magnolia. Euclid Avenue itself was designed by George Chaffey as a distinctive 200-foot-wide double drive with a tree-lined median, reflecting his vision for the community's development. The avenue's historical significance was recognized when it was added to the National Register of Historic Places in 2005. Today, the downtown area functions as a vibrant commercial district with nearly 200 businesses offering diverse merchandise, dining options, breweries, and services.
The Cooper Regional History Museum occupies a 1937 Art Moderne building that formerly housed the Ontario-Cucamonga Fruit Exchange, preserving local wine and citrus heritage through exhibits and artifacts. Historic remnants of Route 66 remain visible along Foothill Boulevard, including the vintage Buffalo Inn, which has been operational since 1929 serving buffalo burgers. A farmers market operates in downtown Upland seasonally, from April through October on Saturdays, bringing community members together. A 3-mile central Bridle Path extends from Foothill Boulevard to 24th Street along Euclid Avenue, which residents use for walking and jogging.
Downtown Upland is built around gathering places and institutions that families return to across generations: the farmers market, the historic boulevard, the museum. These are the anchors that make a place feel like home, and they are also what life insurance protects—the stability and continuity that let families plan ahead with confidence.